Jakarta, Indonesia - The recent Youth Inclusion Forum held at the Cabin Hotel in Jakarta saw a gathering of 165 participants from various sectors dedicated to promoting inclusion. Andika Pradipta, Country HR Business Partner at Servier Indonesia, delivered an inspiring TED Talk titled "Creativity as the Driver for Youth Inclusion." His presentation underscored the transformative power of creativity in fostering Youth inclusion within Corporate Social Responsibility (CSR) initiatives.
Servier Indonesia, a local subsidiary of a French pharmaceutical leader specializing in cardiovascular, hypertension, diabetes, venous disease and neuroscience, underscored several critical themes during the Talk. Pradipta emphasized the broad impact of CSR, encompassing humanitarian efforts, environmental sustainability, community engagement, charitable contributions, and employee volunteerism. He stressed that effective CSR goes beyond charity; it aims to create sustainable, positive societal changes.
Empowerment and Inclusion to fuel CSR
Central to CSR, according to Pradipta, are empowerment and inclusion. CSR program should be able to empower not only the beneficiaries, but also employees as main driver. The program created should be inclusive with the main purpose being "acceleration" rather than "social program". Therefore, it helps to build positive yet high spirit environment for both beneficiaries and employer. He stressed the importance of recognizing and addressing "The Little Voice," or the internal insecurities that can impede inclusivity.
Employer and Beneficiaries Roles
Pradipta underscored the dual responsibility in achieving impactful CSR Program. Employers must build and support inclusive cultures and programs, while beneficiaries must be highly self-driven to engage actively in these initiatives. It’s a collaborative effort that requires commitment from both sides.
Skill-Based Sponsorship
A significant part of Servier Indonesia's strategy involves skill-based sponsorship. This approach allows employee to be the main actor who run the CSR program where they can contribute by sharing their expertise through training session. It focuses on developing both technical and soft skills within the community, thereby empowering individuals and enhancing their employability.
Servier Indonesia's CSR Strategy
Pradipta outlined Servier Indonesia's comprehensive CSR strategy, which aims to "Build a Better Society through Employee Empowerment with Sustainable Programs." The strategy focuses on three main areas:
Education: Sponsoring skill & competency development programs to enhance capability of the targeted community.
Environment: Initiating efforts to reduce waste, lower carbon footprints, and promote green movements.
Health: Implementing health education and health check-up programs to build healthier communities.
Youth Programs
A highlight of Servier Indonesia's initiatives is its structured Youth program, which includes a kick-off ceremony, company visits, professional work preparation, job search readiness, and job integration. This program provides professional life skills training, CV creation, mock interviews, and internships, aiming to prepare young people for successful careers.
Since 2021, Servier Indonesia has actively collaborated with LP4Y Indonesia to support excluded Youth in Jakarta and Surabaya through their CSR programs. Servier recently launched an inclusion program that accommodates 15 Youths per batch for 5 months in Jakarta and coming soon in Surabaya, with the total of 11 employees participating as part of the "Do-Gooders Squad."
Inclusivity Goals
Pradipta emphasized that CSR program is not merely about enhancing brand reputation or following trends. It is about providing equal opportunities and fostering a genuinely inclusive environment where everyone can thrive. He concluded his presentation with a powerful call to view limitations as opportunities and stressed the significance of intentionality in achieving inclusivity.
The Youth International Inclusion Forum of LP4Y provided a platform for meaningful discussions on the future of Youth inclusion, with Pradipta's address providing profound insights into the transformative potential of creativity and CSR. Servier Indonesia's active engagement in the YIIF underscores its dedication to enhancing societal well-being through progressive CSR strategies and nurturing inclusive environments, particularly for the Youth demographic and beyond. This commitment highlights Servier Indonesia's proactive role in shaping a more equitable and empowered future through collaborative and innovative initiatives.
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